Following the first part published last week, this second part covers two notorious Ponzi cases that made the headlines globally: The story of the ones that emerged in Albania in 1996-1997, and Bernie Madoff’s company. Albanian Ponzi Schemes What happened in 1996-1997 in Albania, a small Balkan … [Read More...] about The 3 Most Infamous Ponzi Scheme Cases in History – Part 2
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Previous Articles on The World of Direct Selling

The 3 Most Infamous Ponzi Scheme Cases in History – Part 1
In a two-part article, we will be explaining what is involved in a “Ponzi” and covering the three cases that stand out among all others. First, let’s take a look into what this is all about. What Is … [Read More...] about The 3 Most Infamous Ponzi Scheme Cases in History – Part 1

Compensation Plans in 10 Questions
The compensation plan is a strategically significant element of a direct selling business yet it remains as a mystery to many. For the mystery, we can only blame those who consider a compensation plan … [Read More...] about Compensation Plans in 10 Questions

Building GREAT Sponsors
Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps … [Read More...] about Building GREAT Sponsors

An Exclusive Interview with John Fleming About the Ultimate Gig
In this week’s article, two luminaries from the direct sales industry and frequent contributors to The World of Direct Selling captured a conversation related to a topic that is top-of-mind for so … [Read More...] about An Exclusive Interview with John Fleming About the Ultimate Gig

2020 in Five Major Companies’ Figures and Charts
Despite all global challenges, we know by now that 2020 had been a year of growth for the direct sales industry in general. Those that saw the threats and took the relevant actions faster than others … [Read More...] about 2020 in Five Major Companies’ Figures and Charts

How to Succeed at Social Selling
Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a direct sales start-up. That company was the first client of ByDesign … [Read More...] about How to Succeed at Social Selling

A Significant Page in the History of Direct Sales: FTC vs Amway (1975-1979)
In March 1975, the U.S. Federal Trade Commission (*) accused Amway of operating as an illegal pyramid scheme, violating the Federal Trade Commission (FTC) Act. Contrary to many people might think, the … [Read More...] about A Significant Page in the History of Direct Sales: FTC vs Amway (1975-1979)

Becoming Brilliant in the Basics: What is the Company’s Responsibility for Sales Training?
Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps … [Read More...] about Becoming Brilliant in the Basics: What is the Company’s Responsibility for Sales Training?
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How To Make Your Product Packaging More Sustainable
An increased desire for product sustainability from consumers is a sign of the times. Customers look for products and packaging that reflect their personal goals toward living an eco-friendlier … [Read More...] about How To Make Your Product Packaging More Sustainable

The Essential Parts of a Good Product Design
Product designers have many details to consider when designing a solution to a need. A well-made item looks good and works efficiently. Additionally, a product’s package must keep its contents safe … [Read More...] about The Essential Parts of a Good Product Design

4 Things Every Customer Wants in a Company
Of course, quality products and services will reel in a ton of potential buyers—but it’s a company’s attitude and proficiency that gets them to stay. Customers know their patronage is a commodity and … [Read More...] about 4 Things Every Customer Wants in a Company